Be You with Buddies

made with hugs in mind

made with hugs in mind •

Confidence-building plush pals to help kids show up and shine!

Embracing Positivity and Learning with BR Buddies

  • Affirmation-Based Learning

    Each BR Buddy represents unique affirmations and positive traits, such as kindness, bravery, creativity, and more. By interacting with these plush toys, children not only develop a deeper understanding of these affirmations but also internalize them, leading to a more positive self-concept and outlook on life.

  • Emotional Development

    BR Buddies serve as valuable tools for nurturing children's emotional development. Through engaging stories and interactive activities, children learn important lessons about empathy, resilience, and emotional regulation, empowering them to navigate life's challenges with confidence and compassion.

  • Promotion of Self-Love and Confidence

    Our plush toys are more than just cuddly companions – they're powerful symbols of self-love and confidence. By incorporating affirmations into daily routines and activities, BR Buddies help children cultivate a strong sense of self-worth and belief in their abilities, laying the foundation for a lifetime of success and happiness.

  • Family Bonding

    BR Buddies provide opportunities for meaningful family bonding and shared experiences. Whether it's reciting affirmations together during morning routines, engaging in imaginative play during playtime sessions, or cuddling with BR Buddies during bedtime stories, these plush toys bring families closer together and create lasting memories.

“Animals, live or stuffed, can aid therapy for both children and adults by providing a way to experience and express emotions, a feeling of unconditional support, and grounding.”

— M. Rose Barlow, Professor of Psychology at Boise State University

SHOP OUR
COLLECTION

Available in six brightly-colored characters!

Sensory-Friendly Toy

Easy to carry and love, each buddy is made from soft materials, making it lightweight and huggable all day.

Builds Self Confidence

Represent positive affirmations to help children build the self-confidence and courage to show up and shine as their uniquely awesome selves.

FREE Coloring Pages!

Coloring pages feature your favorite buddy and affirmations! Print them out and get creative!

View Pages

#brbuddies

BR Buddies Community

Tag us in your pics @br_buddies to join the Buddy Community! Show us how you're connecting with your Buddy...

BR Buddies is a
big-hearted brand from product development pro, wellness coach and former shy kid Michelle Perrucci.

We believe in a world where, despite the darkness, kids can see the light in themselves. Where a huggable plushie can be a listening ear, a loyal playmate, and the spirited cheerleader to comfort and encourage children who feel sad, shy, or alone to follow their desires confidently.

We are on a mission to help kids show up and shine, through the companionship of a friend.

As part of our commitment to teaching children self-love, a portion of each Buddy purchase goes towards a BR Buddies plush pal donation to a child in need via partnerships with healthcare providers, foster care organizations and child-focused support groups and nonprofits.